New innovations come hand in hand with new privacy issues.  Privacy policies may seem like a last minute add-on to some app developers but they are actually an important aspect of an app.  Data breaches are an imminent risk and a business’s first defense to potential problems is a privacy policy.

Fordham University in New York hosted its Ninth Law and Information Society Symposium last week where policy and technology leaders came together to discuss current privacy pitfalls and solutions.  Joanne McNabb, the California attorney general’s privacy education director and a leader in policies affecting the privacy agreements of companies such as Google and Apple, emphasized in a panel that she “wants to make the case for the unread privacy policy.”  She noted that the policy mainly promotes “governance and accountability [and] it forces an organization to be aware of their data practices to some degree, express them and then therefore to stand behind them.”  The privacy policy still matters because it protects businesses from the risks associated with having a high level of data. It is especially necessary for those businesses that depend solely on private information because they are at a higher risk of breach.

The FTC (Federal Trade Commission) has suggested using an approach called “Privacy By Design” which is a method of imbedding privacy protections into the infrastructure of the app.  This approach removes the concern of implementing privacy policies post-development. Another method of simplifying the privacy policy is the alert prompt that some apps have employed to consistently give consumers notice of when and where their information is used. McNabb and her fellow panelists found this method of “short, timely notices” helpful in closing the gap between the unread privacy policies and the claimed “surprise” of consumers who blame an app for the dissemination of information.

As the industry moves forward, privacy will become an even greater part of the equation. Whether a privacy policy is read is insignificant. The protections it puts in place for all parties involved are crucial. As apps and technologies become more connected to the private preferences of consumers, businesses with a leg up on privacy protections will thrive against the backdrop of those who view privacy as a second tier requirement.

For more information on “Privacy By Design” click here.