The Federal Trade Commission announced yesterday a settlement with Epic Marketplace, an online advertising network, which prohibits Epic from further collection of data obtained by "browser sniffing" the surfing history of Internet users and requires Epic to destroy all previously collected data.
According to the FTC complaint, Epic was collecting information from millions of individuals by “browser sniffing,” which is a practice that allowed Epic to determine whether the user had previously visited more than 54,000 websites, including websites relating to fertility issues, impotence, menopause, incontinence, disability insurance, credit repair, debt relief, and personal bankruptcy. Once Epic had this information, it would then send targeted advertisements to the user.
"Consumers searching the Internet shouldn't have to worry about whether someone is going to go sniffing through the sensitive, personal details of their browsing history without their knowledge," FTC Chairman Jon Leibowitz said in a statement. "This type of unscrupulous behavior undermines consumers' confidence, and we won't tolerate it."
The FTC press release follows:Continue Reading...