Under a proposed amendment to the California Consumer Privacy Act (CCPA) filed Feb. 22, companies that amass user data could be the target of class-action litigation from state consumers if they’re accused of violating the CCPA.

This expands the existing private right of action under CCPA which currently applies only to data breaches. Other proposals include:

  • requiring data brokers to register with the Attorney General’s office
  • requiring companies to inform users if their data may be sold to third parties
  • requiring companies to disclose the monetary value of users’ data
  • allowing consumers and business to continue engaging in loyalty programs that otherwise may have been viewed as discriminatory under the CCP

Details from Bloomberg.

Read the full text of the private right of action amendment.