Privacy compliance as a competitive differentiator: 97% of 3,200 companies surveyed say they are receiving auxiliary benefits today from their data privacy investments, beyond just meeting compliance requirements.

Benefits cited include:

  • greater agility and innovation
  • competitive advantage versus competition
  • operational efficiency
  • investor appeal
  • less costly data breaches
  • for companies that had undergone GDPR compliance work, breaches are said to have included fewer records, be shorter in duration and led to smaller financial impact
  • fewer sales delays

Details from the International Association of Privacy Professionals.