Privacy compliance as a competitive differentiator: 97% of 3,200 companies surveyed say they are receiving auxiliary benefits today from their data privacy investments, beyond just meeting compliance requirements.
Benefits cited include:
- greater agility and innovation
- competitive advantage versus competition
- operational efficiency
- investor appeal
- less costly data breaches
- for companies that had undergone GDPR compliance work, breaches are said to have included fewer records, be shorter in duration and led to smaller financial impact
- fewer sales delays
Details from the International Association of Privacy Professionals.