Competition considerations in how big tech companies handle personal data – the U.S. version.

Bloomberg Law reports that following a number of actions by European Union competition authorities, U.S. antitrust regulators plan to ramp up their scrutiny of tech companies’ data practices, acknowledging rising concerns that consumer information can increase market power.

“The Federal Trade Commission’s new task force that will monitor tech industry competition… plans to incorporate data collection and privacy as main variables in its oversight of companies” said Bruce Hoffman, the head of the agency’s competition bureau.