A web developer study shows that when a cookie banner allows users to refuse cookies, 50 percent of users choose this option and subsequently refuse all third-party services.

However, when this choice is not available, we end up with a cookie acceptance rate between 90 and 98 percent via site users clicking the “I accept” button.

In either scenario, only 2-4 percent of users click to read the privacy notice of the relevant website.

A notable trend emerges: users typically select the faster and more comfortable option when facing consent notifications, which can lead to uninformed decisions about personal data privacy.

Read more about the study.