To B2B or not to B2B.
Proposed CCPA amendment AB1355 will impose a one-year moratorium for personal information that a business obtains in certain B2B contexts. Important points about the exception:
  • It applies to information obtained by a business through a communication or transaction with a California resident acting for another entity occurring “solely within the context of the business conducting due diligence regarding, or providing or receiving a product or service to or from” the other entity.
  • Opt-out (Do Not Sell) or non-discrimination rights related to this right are still in.
  • It does not appear to apply to information obtained from a third party, such as a list provider. – it does not appear to reach B2B cold-calling or other marketing communications not initiated by the other entity.
  • It will expire on January 1st, 2021.

Details from the IAPP