Include de-identified personal information in your CCPA data mapping.

“De-identification as a process can be quite complicated to execute with precision to ensure the privacy risk is completely eradicated. The old complications present in this process expand under the CCPA, as the dimensions of what is protected has expanded. Most privacy programs will require modification to accommodate the imposed requirements pertaining to California residents, such as protecting data inferences.”

“Beyond the PI elements listed, companies need to also pay closer attention to employee data, and one of the chief challenges is that publicly available information is no longer a full-blown exemption. The only data exempted is government offered.”

“The combination of the increased capacity of artificial intelligence to repurpose and study data against the CCPA’s rigor will deeply complicate the de-identification process.”

Details from the International Association of Privacy Professionals.