Adtech-tok. The clock is ticking for adtech GDPR compliance, says the UK ICO.

“Speaking at ExchangeWire’s ATS event in London on Sept. 9, the ICO’s head of technology and policy, Ali Shah, encouraged ad tech businesses still relying on a legitimate interest to come forward and engage with the regulator.

Shah promised those that do so won’t face financial penalties — as long as they come forward within the next four months.”

“I’d be remiss if I didn’t say that if we don’t see meaningful change [within the next four-month window] we’ll have to leverage our full powers of enforcement,” said Shah on stage at ATS London.

Details from Digiday.