If ain’t a sale don’t fix it?
Facebook told advertisers it doesn’t need to make changes to its web-tracking services to comply with CCPA.
Facebook maintains that routine data transfers about consumers may not fit the law’s definition of “selling” data. Other major competitors, have introduced new tools to comply with the law’s mandate to stop collecting data if a user opts out.
The Wall Street Journal reports that in private conference calls with major advertisers in October, Facebook stated its data collection qualified for the law’s exemption for sending data to “service providers” and didn’t count as a “sale” of data under the law.
Facebook also maintains that publishers can adjust settings to block its web tracker, called pixel, from transmitting the data of users who have opted out and encourages advertisers and publishers that use its services to reach their own decisions on how to best comply with the law.