The French Competition Authority has announced it imposed a sanction of €150 million on Google for abusing its dominant position in search advertising.

The authority also ordered Google to:

  • clarify the drafting of the rules for its Google Ads advertising platform and review the information procedures concerning changes to the rules (individual notification two months before the change of rule)
  • clarify the procedures for suspending accounts in order to prevent them from being brutal and unjustified
  • set up procedures for alerting, preventing, detecting and treating breaches of its rules, so that measures to suspend Google Ads sites or accounts are strictly necessary and proportionate to the objective of consumer protection

To this end, Google must organize an annual mandatory training for staff responsible for personalized support for companies present on Google Ads so that the teams are sufficiently informed of the content and scope of the Google Ads rules, as well as the risks that their customers and users incur if they don’t respect them.

Read the full press release, available in English