
The Federal Trade Commission has issued guidance on using artificial intelligence (AI) in algorithms.
Key Takeaways
The use of AI tools should be transparent, explainable, fair and empirically sound, while fostering accountability.
- Don’t deceive consumers about how you use automated tools.
- Be transparent when collecting sensitive data.
- Be careful about how you get that data set.
- Explain how the decision is made.
- Make sure that your dataset is representative.