Some thoughts from the interactive ad industry on CCPA compliance from a new IAB CCPA Benchmark survey.

• Allowing the placement of third party trackers for the purpose of advertising is likely a sale.
• Participants down the advertising chain are sometimes “businesses,” sometimes “service providers” and sometimes “third parties.”
• Many give CCPA rights to individuals outside California.

Deeper dive into these and other insights from the IAB CCPA Benchmark survey in this client alert.