If at first (and second) you don’t succeed, try try again. The European Union and United States are gearing up for “Privacy Shield 2.0” to address the difficulties faced by tens of thousands of companies in the wake of the Court of Justice of the European Union’s Schrems II decision.
“The U.S. Government and the European Commission have decided to intensify negotiations on an enhanced EU-U.S. Privacy Shield framework to comply with the July 16, 2020 judgment of the Court of Justice of the European Union in the Schrems II case.”
U.S. Secretary of Commerce Gina Raimondo and European Commissioner for Justice Didier Reynolds issued a press release saying: “Our partnership on facilitating trusted data flows will support economic recovery after the global pandemic, to the benefit of citizens and businesses on both sides of the Atlantic.”
“These negotiations underscore our shared commitment to privacy, data protection and the rule of law and our mutual recognition of the importance of transatlantic data flows to our respective citizens, economies, and societies.”