“Complying with GDPR and ethical considerations when developing a digital service is actually a ‘win win situation.'” – says Forbrukerrådet’s eloquent Finn Lützow-Holm Myrstad in a conversation with IAPP – International Association of Privacy Professionals’ Jedidiah Bracy.

Some key points:
  • If you don’t collect the data, it can’t be peaked or misused. If there is too much data, it’s bound to be misused.
  • Data Transparency: This is important, but it won’t fix everything. You will never have the perfect consumer who will make the perfect choices, the disclosures take too long to read and manipulative choices are hard to overcome. This is why we need some baseline protections in place.
  • Default settings play a significant role as the vast majority of people will stick with those choices.
Dark patterns include:
  • Illusion of control: choices which are too granular or difficult to find.
  • A big difference between turning a feature on and those to turn it off.
  • Confirm shaming: when you are made to feel bad for making a certain choice.
  • Triggering fear of losing something if you make the choice.

Details in this IAPP Article.