When the cookie’s away, the Connected TV (CTV) will play.
“With cookies going away, mobile identifiers being removed and the high pressure facing social platforms, I believe the CTV Device ID is going to become the center of the audience puzzle, providing the ability to link people and their devices in a secure way at
Adtech-tok. The clock is ticking for adtech GDPR compliance, says the UK ICO.
“Speaking at ExchangeWire’s ATS event in London on Sept. 9, the ICO’s head of technology and policy, Ali Shah, encouraged ad tech businesses still relying on a legitimate interest to come forward and engage with the regulator.
Shah promised those that do
The UK’s ICO has issued a report on data protection in the adtech process of real time bidding (RTB).
RTB relies on the potential advertiser seeing information about you. That information can basic … but it can have a more detailed picture, including the websites you’ve visited, what your perceived interests are, even what health