“When brands use their own data to know customers and prospects better, wonderful things start to happen. This is really about Identity – not cookies.”
Continue Reading Using First-Party Data Solutions to Market in a Post-Cookie Future
“Consumer data should be owned by the consumer. If we want to collect and use it for any marketing purpose, we must explain how we will do so – and
Continue Reading Users Need to Understand How Advertisers Use Their Data
Consent seems to be the hardest word.
“Ad tech companies are investing in better consent and preference experiences for end users simply because they have no other choice but to
Continue Reading Ad Tech Companies Improving Consent Mechanisms to Earn Consumer Trust
“Cookie replacement solutions connecting first-party data to individual ads through universal IDs are coming, but rather than chasing a retooled version of a historically clunky solution, marketers should build new
Continue Reading Post-Cookie Lessons for Marketers From the Pharma Industry
I’ll take it as a yes? You still need notice and consent even when using email-based identifiers.
The age of email-based identifiers is nigh. But are these cookie replacements actually
Continue Reading Third Party Cookie Replacements Fall Short on Transparency
“… Gathering consent on a connected TV requires striking a tricky balance between complying with the law, meeting consumer expectations, avoiding consent fatigue and not messing with the user experience.”
Continue Reading French Consent Management Platform CEO Discusses Consent for Connected TVs
“First, there needs to be a bigger emphasis on security for user data – as a good business practice and for regulation purposes,” says Zora Senat, VP of Partnerships at
Continue Reading Five Ways to Prepare for the Changing ID Landscape
Synthetic data and digital marketing?
“Synthetic data will not be a replacement for real data, but it does have some specific use cases that a digital marketer may find useful,”
Continue Reading Synthetic Data: An Option for Digital Marketers
On device technology for the privacy win?
“On-device technology, although more nascent than authentication, fingerprinting or decentralization, actually holds the most promise,” says Michael Brooks, SVP of revenue at WeatherBug.
Continue Reading On-Device User ID Technology Offers Privacy Benefits
“In ad tech circles, fingerprinting is equally as insulting as the other F-word in primary school playgrounds. And so it should be, due to fingerprinting’s long-time association with intrusive, non-transparent
Continue Reading User IDs Without Cookies or Logins: Is Fingerprinting an Option?