Data ethics and targeted ads?
“According to the World Federation of Advertisers, 74% of CMOs say data ethics will be more important to their role in the next five years and issues around data collection and privacy have become top priorities during the COVID-19 pandemic.”
Additionally, a WFA survey last year of senior executives at
Some thoughts from the interactive ad industry on CCPA compliance from a new IAB CCPA Benchmark survey.
The IAB Europe, the continent’s digital advertising and marketing association, has issued an FAQ on Schrems II.
How does this impact the online advertising supported internet?
“While it is hard to measure the impact in specific terms, this is likely to cause a big disruption in an industry which is as global and interconnected as
A sale by any other name, part 2.
Consumer rights advocates want the California Attorney General to clarify the definition of “sale.”
“The Attorney General should promulgate regulations reflecting that the transfer of data between unrelated companies for any commercial purpose falls under the definition of sale, so that consumers can opt-out of the sharing
The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.