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Some thoughts from the interactive ad industry on CCPA compliance from a new IAB CCPA Benchmark survey.

  • Allowing the placement of third party trackers for the purpose of advertising is likely a sale.
  • Participants down the advertising chain are sometimes “businesses,” sometimes “service providers” and sometimes “third parties.”
  • Many give CCPA rights to individuals outside

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Close up woman using mobile phone with Digital advertising word

The IAB Europe, the continent’s digital advertising and marketing association, has issued an FAQ on Schrems II.

How does this impact the online advertising supported internet?

“While it is hard to measure the impact in specific terms, this is likely to cause a big disruption in an industry which is as global and interconnected as…

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A sale by any other name, part 2.

Consumer rights advocates want the California Attorney General to clarify the definition of “sale.”

“The Attorney General should promulgate regulations reflecting that the transfer of data between unrelated companies for any commercial purpose falls under the definition of sale, so that consumers can opt-out of the sharing…

CCPA Regulations

The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.

Takeaways:
  • Both the entity that owns and operates the digital property and collects Personal Information directly from a consumer (publisher) and a third party that indirectly collects Personal Information through the

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