- Beware
FTC: Be Precise and Accurate With Your Advertising or Beware
CMOs Say Data Ethics Growing in Importance
Data ethics and targeted ads?
“According to the World Federation of Advertisers, 74% of CMOs say data ethics will be more important to their role in the next five years
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Interactive Advertisers Share Industry’s CCPA Compliance Benchmarks
Some thoughts from the interactive ad industry on CCPA compliance from a new IAB CCPA Benchmark survey.
- Allowing the placement of third party trackers for the purpose of advertising is
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Take Stock: IAB Europe Offers FAQ on Digital Ads and Schrems II
The IAB Europe, the continent’s digital advertising and marketing association, has issued an FAQ on Schrems II.
How does this impact the online advertising supported internet?
“While it is hard
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Consumer Groups: CCPA Regs Need Clarification to Address Targeted Ads
A sale by any other name, part 2.
Consumer rights advocates want the California Attorney General to clarify the definition of “sale.”
“The Attorney General should promulgate regulations reflecting that
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Digital Ad Alliance Offers Guidance on CCPA ‘Do Not Sell’ Opt Out Tool
The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.
Takeaways:
- Both the entity that owns
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