A sale by any other name, part 2.

Consumer rights advocates want the California Attorney General to clarify the definition of “sale.”

“The Attorney General should promulgate regulations reflecting that the transfer of data between unrelated companies for any commercial purpose falls under the definition of sale, so that consumers can opt-out of the sharing

The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.

Takeaways:
  • Both the entity that owns and operates the digital property and collects Personal Information directly from a consumer (publisher) and a third party that indirectly collects Personal Information through the