Data ethics and targeted ads?
“According to the World Federation of Advertisers, 74% of CMOs say data ethics will be more important to their role in the next five years
Continue Reading CMOs Say Data Ethics Growing in Importance
Some thoughts from the interactive ad industry on CCPA compliance from a new IAB CCPA Benchmark survey.
Continue Reading Interactive Advertisers Share Industry’s CCPA Compliance Benchmarks
The IAB Europe, the continent’s digital advertising and marketing association, has issued an FAQ on Schrems II.
How does this impact the online advertising supported internet?
“While it is hard
Continue Reading Take Stock: IAB Europe Offers FAQ on Digital Ads and Schrems II
A sale by any other name, part 2.
Consumer rights advocates want the California Attorney General to clarify the definition of “sale.”
“The Attorney General should promulgate regulations reflecting that
Continue Reading Consumer Groups: CCPA Regs Need Clarification to Address Targeted Ads
The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.
Continue Reading Digital Ad Alliance Offers Guidance on CCPA ‘Do Not Sell’ Opt Out Tool