Show me the money and I’ll show you my data.

“How much would you charge a marketer to use your personally identifiable information for general advertising purposes?”

About 60 percent of 2,000 U.S. adults polled in November 2018 were willing to share personal data for a price. A majority (57 percent) said it was worth

Data monetization coming to California?

“In his first state of the state address on Tuesday, California Gov. Gavin Newsom proposed “a new data dividend” that could allow residents to get paid for providing access to their data” – reports CNBC.

“California’s consumers should also be able to share in the wealth that is created from

Data rights > data ownership?

That’s the position taken by Privacy International in its response to the recent editorial by artist wil.i.am in The Economist which called for tech giants to pay individuals for their data:

  • Data rights offer a system of control and protection that is much more comprehensive than ownership, and these rights