California lawmakers recently passed legislation that amends the California Consumer Privacy Act.

“The most significant outcome of AB 713’s passage is that, pending California Gov. Gavin Newson’s signature, information that is deidentified is exempt from regulation under the CCPA if the information is (1) derived from patient information that is protected under HIPAA, the California

In most of the world, anonymous data are not considered personal data — the information can be shared and sold without violating privacy laws. Market researchers are willing to pay brokers for a huge array of data, from dating preferences to political leanings, household purchases to streaming favorites.

But this anonymous information may not be

Anonymization vs. Deidentification

Anonymization is hard. Just like cryptography, most people are not qualified to build their own. Unlike cryptography, the research is far earlier stage, and the pre-built code is virtually unavailable.”

Deidentification doesn’t tend to successfully anonymize data because there are so many sources of data in the world that still