Last week, six House Democrats introduced H.R. 8334, the Robotext Scam Prevention Act, which seeks to expand federal telemarketing laws to, among other things, expressly cover text messaging.
It
Continue Reading New House Bill Threatens to Expand the TCPA to Regulate Text Messages
Marketers will need to show that they are compliant with data privacy laws.
Continue Reading Marketers Face Challenges in Complying With Privacy Laws
The California Consumer Privacy Act has significant implications for Chief Marketing Officers. Here are some important principles CMOs should keep in mind when planning compliance efforts, included in my recent
Continue Reading CCPA Compliance Principles CMOs Need to Keep in Mind