- Beware
FTC: Be Precise and Accurate With Your Advertising or Beware
New House Bill Threatens to Expand the TCPA to Regulate Text Messages
Last week, six House Democrats introduced H.R. 8334, the Robotext Scam Prevention Act, which seeks to expand federal telemarketing laws to, among other things, expressly cover text messaging.
It
Continue Reading New House Bill Threatens to Expand the TCPA to Regulate Text MessagesMarketers Face Challenges in Complying With Privacy Laws
Marketers will need to show that they are compliant with data privacy laws.
What’s clear from all this new regulation is that:
- “Consumers are now more aware of their data
Continue Reading Marketers Face Challenges in Complying With Privacy Laws
CCPA Compliance Principles CMOs Need to Keep in Mind
The California Consumer Privacy Act has significant implications for Chief Marketing Officers. Here are some important principles CMOs should keep in mind when planning compliance efforts, included in my recent
Continue Reading CCPA Compliance Principles CMOs Need to Keep in Mind