The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles.

Takeaways:
  • Both the entity that owns and operates the digital property and collects Personal Information directly from a consumer (publisher) and a third party that indirectly collects Personal Information through the

Italian Data protection Authority, Garante privacy, ordered a company that did not acquire granular consent for marketing from members of its loyalty programs to:

(i)  stop processing personal data for marketing purposes if granular consent for the marketing/mailing was not acquired;

(ii) not start processing personal data for marketing purposes in future without obtaining such

A standing room meeting organized by the Federal Trade Commission (FTC) in Washington on Monday, December 7th, highlighted a crucial divide in the discussion over the regulation of online privacy. The New York Times provides an excellent summary of the mainstream newsworthy aspects of the meeting.

While the take away may be that the FTC is taking a more serious look at online privacy and net neutrality, the reality is that any oversight is not going to happen anytime soon. Not anytime soon as in years, if ever. Policy making as the solution is not going to address any immediate concerns or problems.

What may be of more interest is the deep divide between the parties with a vested interest in the outcome of the discussion, namely, the consumer/consumer advocates and parties making money from information that may one day be regulated.


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The World Privacy Forum has published a list of their favorite opt out opportunities.  Click here to review this very helpful list, some of which may be new to you.

Mark McCreary is a partner in Fox Rothschild’s Corporate Department, specializing in privacy and Internet law. If you have questions regarding this post, or any