“A vast body of research has shown [mobility] data is highly reidentifiable. Previously, researchers showed that knowing four random points of someone’s trajectory points, such as when and where you take your morning coffee, was enough to uniquely identify that person 95% of the time in a dataset of 1.5 million people. Other studies have
Do you know that your car knows if you are 2fast2furious?
The California Senate Judiciary Committee approved with bipartisan support SB 346, a bill by Sen. Bob Wieckowski (D-Fremont) regarding consumer choice related to the installation and use of in-vehicle cameras.
- Require that consumers be prominently informed at the time of purchase if
West Virginia has gotten into the data privacy bill game with House Bill (HB) 3159 on Consumer Data Privacy.
The legislation is similar to the California Consumer Privacy Act + the following key points:
- Right to opt out of the sale or sharing of information for the purpose of advertising. New definition of “share” which
I’ll take it as a yes? You still need notice and consent even when using email-based identifiers.
The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says maybe not.
“Because many identity technologies, including Unified ID 2.0, use email addresses and other…
Colorado has introduced the “Colorado Privacy Act” bill (SB21-190).
Key things to note:
- Recital notes that the “EU GDPR is emerging as a model for countries across the globe in data privacy.”
- Consumer rights: access, correction, deletion, data portability and right to opt out of general collection and use of personal data not just use
An Arizona bill relating to personal data (HB 2865) was reintroduced on February 11, 2021 in the Arizona House of Representatives and passed its second reading on February 15, 2021.
- Carve out for employee and B2B data.
- Uses both “personal data” and “personal information” terms.
- “Sale” requires monetary consideration. A sale is presumed
“… Gathering consent on a connected TV requires striking a tricky balance between complying with the law, meeting consumer expectations, avoiding consent fatigue and not messing with the user experience.”
“Most consumers don’t read consent screens, privacy policies or T&Cs while they’re leaning back in their living room with a bowl of popcorn in their…
“First, there needs to be a bigger emphasis on security for user data – as a good business practice and for regulation purposes,” says Zora Senat, VP of Partnerships at Infutor Data Solutions.
“When organizations focus more heavily on the collection of first-party data, the result is more data to protect. The latest consumer data…
- If you have done a fair amount of CCPA/GDPR compliance, does this mean you don’t have much to do for the VA CDPA? (hint: no, there’s still work to do)
- If you were thinking that having picked law as your career will render moot your need to know math, then think again. Compliance with multiple
Synthetic data and digital marketing?
“Synthetic data will not be a replacement for real data, but it does have some specific use cases that a digital marketer may find useful,” writes William Terdoslavich for MarTech Today.
“As a marketer, you need data to run experiments and optimize pricing. This data includes personal data as well.”…