Tell me don’t sell me.

“As defined by the CCPA, a sale refers to the ‘selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.’ The broad definition has left companies hanging on a clear-cut answer to if their business activities count as a sale. The lack of clarity ultimately puts the sale provision up for interpretation for companies.”

Some companies are adopting a wait-and-see approach, others are providing a mechanism for opt out but not calling it a “sale,” yet others are trying to avoid the definition of sale by acquiring an opt-in up front.

Details from the International Association of Privacy Professionals.