Show me the money and I’ll show you my data.

“How much would you charge a marketer to use your personally identifiable information for general advertising purposes?”

About 60 percent of 2,000 U.S. adults polled in November 2018 were willing to share personal data for a price. A majority (57 percent) said it was worth a minimum of $10, while 43 percent valued it at less than $10 (28 percent) or would share it without compensation (15 percent).

The higher the income, the more likely they were to want more for their data.

This trend in how individuals regard their data may become even more interesting in the coming year as the California Consumer Privacy Act (CCPA), which will come into effect in 2020, allows companies to provide individuals with financial incentives for their information if certain conditions are met.

Details on the survey from MarTechToday.