If it makes the individual go “huh, why did that (use of my information) happen?”  you, company that provides a service utilizing data, may have a data protection problem on your hands.

This was a key takeaway from the U.S. Senate Committee on the Judiciary hearing on “GDPR & CCPA: Opt-ins, Consumer Control, and the Impact on Competition and Innovation”.

“Here is my basic concern”, said Sen. Josh Hawley, R-Mo, “Americans have not signed up for this, they think the products [they are being offered] are free; they’re not free. They think they can opt out; they can’t opt out. It’s kind of like that old Eagles’ song, ‘You can check out any time you like, but you can never leave.’ And that’s a problem for the American consumer; it’s a real problem.”

Details from the International Association of Privacy Professionals.