“Given the legal requirements for explicit, informed consent, it is obvious that the vast majority of cookie consent notices are not compliant with European privacy law – researchers at the University of Michigan have found.”

“If given a choice, just 0.1 percent of site visitors would freely choose to enable all cookie categories/vendors — i.e. when not being forced to do so by a lack of choice or via nudging with manipulative dark patterns (such as pre-selections).”

“The majority of cookie consents are placed at the bottom of the screen (58 percent); not blocking the interaction with the website (93 percent); and offering no options other than a confirmation button that does not do anything (86 percent).” “A majority also try to nudge users towards consenting (57 percent) — such as by using ‘dark pattern’ techniques like using a color to highlight the ‘agree’ button vs displaying a much less visible link to ‘more options’ so that pro-privacy choices are buried off screen.” “Nearly all cookie notices (92 percent) contained a link to the site’s privacy policy, only a third (39 pecent) mention the specific purpose of the data collection or who can access the data (21 percent).”

Details from TechCrunch.