To sell or to “disclose for a business purpose.” That is the CCPA question.

“When asked, most companies state honestly they do not ‘sell’ customer data, but the CCPA defines the term in a surprisingly broad way that sweeps in any arrangement involving an exchange of value (‘consideration’) between the business and a third party

In the age of digitization, personal information your business holds about your customers (or your customers’ customers) has become a strategic enterprise asset and should be treated as such.

Privacy considerations should be incorporated into your go-to-market strategies.

Gartner with some tips:

  • Customer-facing policies and communications should clearly explain what information is collected and why,