Boing Boing has an excellent how-to located here on how to opt out of being included in LinkedIn’s social media advertising. Briefly, LinkedIn assumes that you consent to LinkedIn’s use of your image in the adverstising of its sponsor’s products. If you recommend your CPA firm, and your CPA firm purchases advertising on LinkedIn, your photo may appear in that advertising.
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 With the ever-growing popularity of social networking sites, and with so many employees exercising poor judgment online, it’s easy to understand why employers are concerned about the messages and images that that their employees are disseminating on these websites.

For employers, the costs are real: Poor choices by their employees can bring with it